Nowadays, internet users have countless ways to entertain themselves online. It’s great that there’s so much choice, but there is a risk that sports could lose out to other forms of leisure if they don’t do more to get in front of fans through these new mediums.
With fans from all over the world able to engage with any club and not geographically restricted to supporting a local side now, football clubs need to leverage entertainment channels and offer promotions to attract new fans.
Online Promotions Work Well in Other Industries
Now that it’s easy to watch matches involving any team, it means that fans can pick between countless options. Football clubs should, therefore, take a leaf out of the books of businesses from competitive industries.
The online casino sector is an excellent example to follow, with most sites using casino offers to try to stand out to players. These include welcome promotions for new players, including free spins on selected slot games. There are also daily deals, such as Prize Pinball.
Football clubs could try to do something similar to tempt fans to support them. It could come in the form of free content for people to experience before they sign up to a side’s media platform. There could also be regular prize draws for fans to get a chance to win tickets to matches.
Leveraging the Modern Entertainment Market
There are loads of ways for football clubs to appeal to new fans when leveraging the modern entertainment industry. Indeed, this is something that has worked well for several clubs in recent times, with Wrexham being the best model to follow.
When Ryan Reynolds and Rob McElhenney bought the struggling Welsh club, they had the genius idea to document everything and release it as a series. Welcome to Wrexham has been lauded by critics, and it has helped people around the world discover the side. Indeed, now Wrexham has fans from many different locations, and this has helped bring extra revenue to boost the side.
With countless streaming services offering varied content, football clubs could try to follow in Wrexham’s footsteps and cut deals with them to produce documentaries. By giving people a behind-the-scenes look at the club, they can feel like insiders and form a strong connection.
Improving the Match Day Experience
With myriad different ways to entertain themselves online, fans nowadays often need something more from the match day experience. Clubs need to make use of all the latest technology to improve the viewing and give people new ways to enjoy the stadium.
American sports clubs offer a strong model to follow when it comes to improving interactivity one match days. They often encourage the use of mobile apps to get more information about the players and to interact with other fans within the stadium.
Today’s sports fans are used to high-tech and diverse entertainment, and football clubs need to tap into this. There are loads of ways to attract new fans and make the viewing experience more enjoyable, and it’s crucial that clubs do all they can to take advantage of them.